Penetration Testing: A Cost-Benefit Analysis of Best Practices Implementation for Software Startups

Despite software startups often not handlingsensitive data, the implementation of robust security measures is crucial to mitigate significant financial and reputational risks. This study investigates the cost-benefit analysis of implementing best practices in penetration testing (Pentest) versus notimplementing them, using Roboost as a case study. It emphasizes that proactive security investments not only protect current assets but also prepare organizations for future growthThe research employs a mixed-methods approach, combining quantitative analysis of financial data with qualitative insights from stakeholder interviews. The findings indicate that while the initial costs of hiring penetration testers and implementing security protocols are substantial, the benefits far outweigh these expenses. Securing new clients and retaining existing ones, which constitute a significant portion of Roboost' s revenue, underscores the financial prudence of these investments. Our analysis demonstrates that the costs of not implementing security practices, such as potential losses from security breaches, are substantially higher than the investments in proactive measures. This underscores the critical importance of embedding security best practices within organizational frameworks to ensure long-term sustainability and success. © 2024 IEEE.