Learning beyond the classroom

Our Principles of Marketing students at the Business School gained hands-on industry exposure during a field visit to Juhayna Dairy Factory.

The visit offered an insight on how core marketing concepts come to life, from product strategy, branding, and pricing to distribution and market positioning.

Students also explored packaging design across different product lines, understanding how labels are chosen, how information is communicated, and how packaging reflects target market needs, usage occasions, and consumer preferences.

This course is under the supervision of Dr. Mostafa ElBolok and T.A Haidy Hassan