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Launching a service or a product, Would brand building differ? The case study of SKI Egypt & Panda cheese
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"Launching a Service or a Product: Would Brand Building Differ? The Case Study of SKI Egypt and Panda Cheese" by Mohamed AbdelMoniem

Room 145, Dr. Tarek Khalil Building

Nile University School of Business Administration will be hosting Mr. Mohamed AbdelMoniem, Marketing & Business Development Director for Egypt at Sony Middle East, with an insightful talk on "Launching a Service or a Product: Would Brand Building Differ? The Case Study of SKI Egypt and Panda Cheese".

Mr. Mohamed is a regional marketing professional with more than 16 years of a diversified experience within different industries, including FMCG, Consumer Electronics, Entertainment, Retail Banking and Marketing Communication solutions.

He has operated in 8 countries within multinational, regional and local organizations leading Business Growth projects & setting up the Marketing Department for different brands.

This comes as part of the MKTG 304 – Brand Management course under the supervision of Dr. Noha Alaa and Ms.Menna Magdy

The session will be on Thursday, 31st of March from 2:00PM to 3:30PM in room 145.

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Launching a service or a product, Would brand building differ? The case study of SKI Egypt & Panda cheese
Launching a service or a product, Would brand building differ? The case study of SKI Egypt & Panda cheese
Launching a service or a product, Would brand building differ? The case study of SKI Egypt & Panda cheese
Launching a service or a product, Would brand building differ? The case study of SKI Egypt & Panda cheese