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Dr. Noha A. Alaa El Dine

Assistant Professor

Faculty Office Ext.

1743

Faculty Building

UB1

Office Number

243

Biography

Noha Alaa is a Ph.D. holder in Business Administration from Durham University Business School and is currently an Assistant Professor of Marketing at Nile University. Her research interests include marketing and branding, customer experience, and consumer behavior. Noha has over 20 years of experience in the consulting business where she worked with big local, regional and multinational brands. She earned her BSc. from Cairo University and her MBA from Maastricht School of Management. Noha gained both academic and practical experience by interacting with major local and international clients in Egypt. She worked in the capacity of Managing Director and CEO of Solutions Consulting; a leading business and marketing consulting firm, and was previously heading the consultancy and branding unit within the company. She started her practical career in consultancy since 1999.

Recent Publications

Veiled on Instagram? Representation of Veiled versus Nonveiled Women in Western and Egyptian Instagram Posts

This study uses visual, quantitative content analysis to examine whether there is a significant difference in the representation of veiled versus nonveiled women in branded Instagram posts. We also tested the representation of women in Western and Egyptian branded Instagram posts. We used a sample of 200 branded Instagram posts created to promote products and services. The study tested five

Circuit Theory and Applications
Research Tracks
  • Sustainable Marketing
  • Brand Management
  • Marketing
  • Customer Experience
  • Knowledge Management
  • Online Education