Dr. Mennatallah Kaoud

Dr. Mennatallah Kaoud

Associate Professor

Faculty Office Ext.

243

Faculty Building

UB1

Office Number

243

Biography
Menatalla Kaoud is an Associate Professor of Marketing at the School of Business Administration, Nile University, Egypt. She holds a PhD in Management Science from Université de Nantes, France. She provides coaching and supervision for graduation startup projects at the Business School.
Her main research interests include digital transformation, marketing, and entrepreneurship. She recently joined the Undergraduate Research Forum (UGRF) committee at Nile University. She also serves as an editor for international publications, and is a member of the Social Protection Secretariat at the central level of the National Front Party in Egypt.
She has teaching experience in Marketing and Digital Management at ECV Digital and NEOMA Business School in France. Recently, she and her colleagues won the Best Paper Award at the 6th International Conference on Multi-Disciplinary Research Studies and Education (ICMDRSE-2023) in Malaysia.
She has also received recognition awards from the Central Bank of Egypt for her contributions to the FinYology initiative, which promotes FinTech education in Egypt. In addition, she served as a judge in the “Solution Challenge Egypt 2022” hackathon, the Egyptian edition of the global Google Solution Challenge.
Recent Publications

Impact of working while studying on university students’ academic performance in Egypt during the COVID-19 pandemic and transition to online learning

In the context of online education, which has been growing as a common approach, this paper examines the impact of working while studying on university students’ academic performance, namely Cumulative GPA (CGPA), as a rising trend in Egypt, especially after the pandemic and the shift into online learning. The research followed an exploratory survey method, namely a quantitative approach, with a

Artificial Intelligence
Circuit Theory and Applications

The Psychological Impact of University Brand Equity Using Firm Generated EWOM on Students’ Satisfaction: The Moderating Effect of Gender

This study uses firm-generated "electronic word of mouth (eWOM)" and students' satisfaction to analyse the effect of university brand equity. Four aspects of brand equity—"awareness, positioning, perceived quality, and trustworthiness"—are examined by the conceptual framework. It also examines how gender influences the relationship between student satisfaction and institution brand equity. At Nile

Artificial Intelligence
Healthcare
Circuit Theory and Applications
Software and Communications
Innovation, Entrepreneurship and Competitiveness

Organizational learning via gamification for employer brand management

Purpose: This paper aims to deepen our understanding of how serious games could be used for learning in organizations to empower brand performance and image sustaining competitive advantage from a Resource Based View (RBV) perspective and to examine the practical implications of the evolving technologies for employers. Design/methodology/approach: The research methodology is based on a qualitative

Artificial Intelligence
Energy and Water
Circuit Theory and Applications
Software and Communications
Mechanical Design
Innovation, Entrepreneurship and Competitiveness

Supply Chain Risk Assessment Using Fuzzy Logic

Business's strength arises from the strength of its supply chain. Therefore, a proper supply chain management is vital for business continuity. One of the most challenging parts of SCM is the contract negotiation, and one main aspect of the negotiation is to know the risk associated with each range of quantity agreed on. Currently Managers assess the quantity to be supplied based on a binary way

Agriculture and Crops
Innovation, Entrepreneurship and Competitiveness