Vision
To be recognized locally and internationally as a leading academic institution in the fields of scientific and academic research, dedicated to serving society by generating knowledge and cultivating a generation of qualified specialists equipped to excel in evolving professional fields both locally and globally.
Mission
To contribute to experiential learning and community-driven action research, fostering strong interdisciplinary collaboration to address "the science of culture" through approaches in cultural analysis, humanities, and digitization at both local and international levels. This includes preparing graduates for leadership roles, professional excellence, and entrepreneurship in specialized fields by providing the highest standards of education, cutting-edge research, and innovative technologies to interpret societal and cultural phenomena related to technological advancements and the evolution of social media. The aim is to promote community development and analyze societal phenomena to propose forward-looking visions for addressing them.